An environmental scan or SWOT analysis includes an industry analysis where you will discuss the external environmental factors that have, or could have, an impact on product, activity or service you are considering.
The tabs above are meant to start you thinking about the situation analysis requirements for your particular marketing communication plan. If you need more specific suggestions please contact us.
The information in this guide was used with permission by Camosun College Library. Original content found here: MARK 110: Introduction to Marketing: Environmental Scan