Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Conducting a SWOT Analysis or Environmental Scan: Home

Conduct a Business Environmental Scan

An environmental scan or SWOT analysis includes an industry analysis where you will discuss the external environmental factors that have, or could have, an impact on product, activity or service you are considering.

The tabs above are meant to start you thinking about the situation analysis requirements for your particular marketing communication plan. If you need more specific suggestions please contact us.

The information in this guide was used with permission by Camosun College Library. Original content found here: MARK 110: Introduction to Marketing: Environmental Scan

Library Contact & Hours | Privacy