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Conducting a SWOT Analysis or Environmental Scan: Competitive

Competitive Environment

Get started by asking:

Who are the leading competitors?
What are their products or services and how do they compare?
What market segment do they target?
How easy is it for new competition to enter this market?
What are your competitors' strengths and weaknesses - and how does this help distinguish this company?
What can be learned from watching the competition?

Databases & Websites

Business Market Research
This database contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
Retail Council of Canada
Restaurants Canada
BC Chamber of Commerce
Comox Valley Chamber of Commerce

The information in this guide was used with permission by Camosun College Library. Original content found here: MARK 110: Introduction to Marketing: Environmental Scan