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How to Find Industry-Specific News & Reports

1. Track down "who cares?" about the industry.

• Are there industry associations? (Google industry name + association + site:.org to find them. Example: restaurant association site:.org)
• Are there government regulators? (For restaurants, think of the local Public Health agency or the Food & Drug Administration (FDA). You can Google industry name + government regulators to find some quickly.)

Once you find these organizations, look on their websites for sections called News, Reports, Resources, Education, etc. Some of these resources will only be available to members of the trade/industry association, but many will be available for free.

2. Do some advanced Google searching. Examples:

restaurant association covid-19 site:.org

This search returns news and reports from a variety of national and local restaurant associations on COVID-19.

"food service" covid-19 filetype:pdf site:.gc.ca

This search returns results for PDFs on the Canadian government websites related to the phrase 'food service' and COVID-19.

From UBC's Small Business Accelerator guide