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Best Practices in Hospitality and Tourism Marketing and Management by
This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Marketing Essentials for Independent Lodgings by
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Marketing for Tourism, Hospitality and Events by
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott's headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Evolving Paradigms in Tourism and Hospitality in Developing Countries by
This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future. Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.
Indigenous tourism movements by
"Cultural tourism is frequently marketed as an economic panacea for communities whose traditional ways of life have been compromised by the dominant societies by which they have been colonized. Indigenous communities in particular are responding to these opportunities in innovative ways that set them apart from their non-Indigenous predecessors and competitors. Indigenous Tourism Movements explores Indigenous identity using 'movement' as a metaphor, drawing on case studies from throughout the world including Botswana, Canada, Chile, Panama, Tanzania, and the United States. Editors Alexis C.Bunten and Nelson Graburn, along with a diverse group of contributors, frame tourism as a critical lens to explore the shifting identity politics of Indigeneity in relation to heritage, global policy, and development. They juxtapose diverse expressions of identity -- from the commodification of Indigenous culture to the performance of heritage for tourists -- to illuminate the complex local, national, and transnational connections these expressions produce. Indigenous Tourism Movements is a sophisticated, sensitive, and refreshingly frank examination of Indigeneity in the contemporary world" -- Amazon.ca.
Handbook of LGBT Tourism and Hospitality by
To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry.
Selling British Columbia by
Selling British Columbia is an entertaining examination of the development of the tourist industry in British Columbia between 1890 and 1970. Michael Dawson argues that in order to understand the roots of the fully-fledged consumer culture that emerged in Canada after the Second World War, it is necessary to understand the connections between the 1930s, 1940s, and the postwar era. Cultural producers such as tourism promoters and the state infrastructure played important roles in fostering consumer demand, particularly during the Depression, the Second World War, and throughout the postwar era. Dawson draws upon promotional pamphlets, newspapers, advertisements, and films, as well as archival sources regarding government, civic, and international tourism organizations. Central to his book is an examination of the representation of popular imagery and of how aboriginal and British cultures were commodified and marketed to potential tourists. He also looks at the gendered aspect of these promotional campaigns, particularly during the 1940s, and challenges earlier interpretations regarding the relationship between tourism and nature in Canada. Historians have tended to focus on either the first wave of consumerism from the 1880s to the 1920s, or else on the era of economic expansion that followed World War Two. As Dawson shows, the 1930-45 period in particular was an important and dynamic one in the creation of Canadian and British Columbian consumer culture. Michael Dawson's highly readable and engaging account of the development of the British Columbia tourist industry will be welcomed by British Columbian and Canadian historians, as well as other scholars of tourism and consumerism.
Disappearing Destinations by
Providing a thorough examination of the threats posed to destinations by tourism, this comprehensive text discusses how popular and fragile destinations such as the Great Barrier Reef could become severely damaged and forced to close to tourists if current tourism trends continue. The consequences of tourism growth, predicted changes, and management and policy responses are reviewed. The book will explore tourism in the context of climate change and vulnerable environments, exploring the situation at local level and in a wider perspective using international case studies throughout and providing future recommendations. It will be an essential text for researchers, policymakers and students in tourism, ecotourism, environmental conservation, planning, coastal management and engineering, climate change and marine conservation.
Overbooked by
The largest global business in the world today is tourism. Employing one out of twelve people in the world and producing $6.5 trillion of the world's economy, it is the main source of income for many countries. Elizabeth Becker describes the dimensions of this industry and its huge effect on the world economy, the environment, and our culture. Tourism, fast becoming the largest global business, employs one out of twelve persons and produces $6.5 trillion of the world's economy. In a groundbreaking book, Elizabeth Becker uncovers how what was once a hobby has become a colossal enterprise with profound impact on countries, the environment, and cultural heritage. This invisible industry exploded at the end of the Cold War. In 2012 the number of tourists traveling the world reached one billion. Now everything can be packaged as a tour: with the high cost of medical care in the U.S., Americans are booking a vacation and an operation in countries like Turkey for a fraction of the cost at home. Becker travels the world to take the measure of the business: France invented the travel business and is still its leader; Venice is expiring of over-tourism. In Cambodia, tourists crawl over the temples of Angkor, jeopardizing precious cultural sites. Costa Rica rejected raising cattle for American fast-food restaurants to protect their wilderness for the more lucrative field of eco-tourism. Dubai has transformed a patch of desert in the Arabian Gulf into a mammoth shopping mall. Africa's safaris are thriving, even as its wildlife is threatened by foreign poachers. Large cruise ships are spoiling the oceans and ruining city ports as their American-based companies reap handsome profits through tax loopholes. China, the giant, is at last inviting tourists and sending its own out in droves. The United States, which invented some of the best of tourism, has lost its edge due to political battles. Becker reveals travel as product. Seeing the tourism industry from the inside out, through her eyes and ears, we experience a dizzying range of travel options though very few quiet getaways. Her investigation is a first examination of one of the largest and potentially most destructive enterprises in the world.
Slow Travel and Tourism by
It is widely recognized that travel and tourism can have a high environmental impact and make a major contribution to climate change. It is therefore vital that ways to reduce these impacts are developed and implemented. 'Slow travel' provides such a concept, drawing on ideas from the 'slow food' movement with a concern for locality, ecology and quality of life.The aim of this book is to define slow travel and to discuss how some underlining values are likely to pervade new forms of sustainable development. It also aims to provide insights into the travel experience; these are explored in several chapters which bring new knowledge about sustainable transport tourism from across the world. In order to do this the book explores the concept of slow travel and sets out its core ingredients, comparing it with related frameworks such as low-carbon tourism and sustainable tourism development. The authors explain slow travel as holiday travel where air and car transport is rejected in favour of more environmentally benign forms of overland transport, which generally take much longer and become incorporated as part of the holiday experience. The book critically examines the key trends in tourism transport and recent climate change debates, setting out the main issues facing tourism planners. It reviews the potential for new consumption patterns, as well as current business models that facilitate hyper-mobility. This provides a cutting edge critique of the 'upstream' drivers to unsustainable tourism. Finally, the authors illustrate their approach through a series of case studies from around the world, featuring travel by train, bus, cycling and walking. Examples are drawn from Europe, Asia, Australia and the Americas. Cases include the Eurostar train (as an alternative to air travel), walking in the Appalachian Trail (US), the Euro-Velo network of long-distance cycling routes, canoe tours on the Gudena River in Denmark, sea kayaking in British Columbia (Canada) and the Oz Bus Europe to Australia.
Sustainable Tourism on a Finite Planet by
This book helps all those involved in international tourism develop the new skills, tools and investments required to protect irreplaceable global resources from the impacts of escalating tourism demand over the next 50 years. It documents how technology and the growing global middle class are driving a travel revolution which requires a new paradigm in managing tourism destinations. Travel and tourism supply chains and business models for hotels, tour operators, cruise lines, airlines and airports are analysed and environmental management techniques are proposed for each sector. A pragmatic set of solutions are offered to support the transition to lower impact tourism development worldwide. It recommends that decision makers assess the current and future value of natural, social, and cultural capital to guide investment in destinations and protect vital resources. Case studies illustrate why budgets to protect local destinations are consistently underestimated and offer guidance on new metrics. Innovative approaches are proposed to support the transition to green infrastructure, protect incomparable landscapes, and engage local people in the monitoring of vital indicators to protect local resources. It provides students, professionals, and policy makers with far-reaching recommendations for new educational programs, professional expertise, financing, and legal frameworks to lower tourism's rapidly escalating carbon impacts and protect the health and well-being of local populations, ecosystems, cultures, and monuments worldwide.　　
Sustainable Culinary Systems by
There is increasing public and academic interest in local and sustainable foods and food tourism. These interests have been reflected in such diverse elements as the growth of farmers markets, green restaurants, food miles, crabon and sustainability labelling, concerns over food supply and security, Slow Food, Fair Trade, and a desire to buy and 'eat locally'. Food related hospitality and tourism is integral to this process because of the way in which it simultaneously acts to globalise and localise food consumption and create new foodways and commodity chains. This book therefore aims to provide an integrated understanding of the contemporary interest in food and food tourism through the use of an international collection of illustrative case study chapters as well as the provision of a novel integrative framework for the book, a sustainable culinary system. This is the first volume to examine the concept of sustainable culinary systems, particularly with specific reference to tourism and hospitality. Divided into two parts, firstly the notion of the local is explored, reflecting the increased interest in the championing of local food production and consumption. Secondly treatment of sustainability in food and food tourism and hospitality in settings that reach beyond the local in a business and socio-economic sense is reviewed. The book therefore, reflects much of the contemporary public interest in the conscious or ethical consumption and production food, as well as revealing the inherent tensions between local and broader goals in both defining and achieving sustainable culinary systems and the environmental, social and economic implications of food production and consumption. This book provides the reader with an integrated approach to understanding the subject of how culinary systems may be made more sustainable and will be valuable reading to all those interested in sustainable food and food tourism.
Along the E&N by
In 1886, Vancouver Island's E&N rail service was established to carry coal to smelters and ships, and the towns in the railway's path prospered as the tracks expanded and passenger travel flourished. Along the E&N celebrates the historic and still-surviving hotels and roadhouses that sprung up near the E&N. Within this carefully researched historical narrative, you'll find stories of the Halfway House in the Esquimalt District, the murder and suicide at the Mt Sicker Hotel, and the iconic Quinsam Hotel in Campbell River, burned down in 2017. This book chronicles the history of more than thirty hotels―many long gone, destroyed by fire, or simply demolished, like the Lorne Hotel in Comox, and others that have been remodelled into modern-day neighbourhood pubs―such as the Rod & Gun in Parksville and the Waverley Hotel in Cumberland. Peppered with the fascinating stories of patrons and proprietors alike, Along the E&N resonates with the haunting echoes of the train's iconic whistle.
The Heart of Hospitality by
Success in today's rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company's president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today's top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage today's new breed of luxury travelers Double-five-star chef and hotelier Patrick O'Connell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today's travelers Restaurateur Traci Des Jardins on building a "narcissism-free" hospitality culture Legendary chef Eric Ripert's principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, "If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you'll find the secrets here."
The Airbnb Story by
This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that has become, in under a decade, the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its "host" community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb. Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in‑depth study of Airbnb's leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.
Start and Run a Bed and Breakfast by
Have you ever stayed in a bed and breakfast and thought how exciting it would be to open your own B&B? It takes more than dreams and a spare bedroom to achieve success. With a keen business sense and the advice in this helpful, easy-to-read guide, you, too, can turn your home into a welcome place for visitors to stay. Start & Run a Bed & Breakfast shows you how you can open your home to visitors and make a profit. Written by two successful B&B owners, this book is essential for anyone who already runs a B&B as well as for those who are just dreaming about it. The book will help you to create business and marketing plans to ensure your success. The clearly written text, along with dozens of easy-to-follow worksheets and explanatory samples, shows you how to plan everything from renovations to record keeping and how to keep your business running trouble-free through the early years.
Ecotourists Save the World by
A comprehensive guide to environmental and wildlife volunteer programs throughout the world. This unique site-by-site guide profiles more than 300 programs where volunteers can work in a variety of activities involving conservation and study of wildlife. From the Fur Seal Project of the Earthwatch Institute in St. George Island, Alaska, or identifying and tracking wildlife in the Limpopo Nature Reserve, South Africa, to Blue World Institute's Adriatic Dolphin Project in Croatia, to the tracking program of the Open Minded Project in Kaeng Krachan National Park, Thailand, readers will learn the best ways to 'give back' and make the most positive environmental impact during their travels. Each entry includes a profile of the site and organization behind it, as well as location, contact information, category, costs, dates and duration, how to apply, and field notes that include any special concerns, requirements for participation, and suitability.
The Ethical Travel Guide by
If you're tired of Tourist Traps and Guilt Trips, or just want to have a positive impact on local people and their environment, this book is for you. Find hundreds of new ideas for your next holiday and visit amazing communities not listed in other guidebooks.The Ethical Travel Guide is a natural successor to Tourism Concern's hugely popular Good Alternative Travel Guide. It is the essential resource for responsible global travel. From construction projects in Tibet to luxury Greek island breaks, there is something for every taste and budget.The extensive directory in this new guide lists places to visit and stay in over 60 countries and other useful resources chosen by Tourism Concern for anyone interested in ethical and sustainable tourism 'because tourism should always benefit local people'.
Haida Gwaii: a guide to BC's islands of the people by
"Haida Gwaii, ancestral home of the Haida Nation, was once as inaccessible and mysterious as it was beautiful. The tight cluster of islands off British Columbia's northwest coast remained virtually untouchable for millennia, allowing its people to develop a distinct and exceptional cultural identity that was revered across the region. Today, Haida Gwaii--a name that means 'islands of the people' in the Haida language--has piqued the interest of world travellers. Its magnificent beaches, unique flora and fauna, and world heritage sites have earned international acclaim. Haida Gwaii: A Guide to BC's Islands of the People is the newly updated, expanded, full-colour edition of Dennis Horwood's bestselling guidebook. Applying his in-depth knowledge of the islands' geography, social history, and natural and cultural attractions, Horwood equips travellers with everything they need to know about visiting these glorious gems of the Pacific. This indispensable guide includes stunning photography, full-colour maps, regional histories, archaeological sites, accommodation listings, sample itineraries, and informative facts about local wildlife" -- Amazon.ca.
Island Craft by
Winner of a 2020 Gourmand World Cookbook Award in Canada A timely exploration of the vibrant and growing craft beer scene on Vancouver Island. Hopheads, rejoice! Take the ultimate beer-lover's road trip from Victoria, BC's craft beer capital, to Campbell River, visiting almost forty craft breweries and brewpubs in between. Your guide? Jon Stott, born and bred in Victoria--and beer enthusiast extraordinaire. In 1961, Vancouver Island had just one brewery. In 2018, Stott visited thirty-three breweries on the island--and six more breweries were slated to open within the year. For each brewery or brewpub, Stott shares well-researched backstories, examines the relationships between breweries and the communities in which they operate, profiles owners and brewers, and shares tasting notes for many of the beers each place offers. Beginning at Spinnakers, Canada's oldest and longest operating brewpub, the book culminates at Beach Fire Brewing and Nosh House in Campbell River, and includes a directory of Vancouver Island's Breweries and brewpubs, a glossary of brewing terms, and a guide to different styles of beer.
A Kayaking, Hiking and Recreation Guide for the South B. C. Coast and East Vancouver Island by
So far, John Kimantas' best-selling Wild Coast series has taken kayaking and outdoor enthusiasts along the north and west coast of Vancouver Island and British Columbia's central and north coast. The Wild Coast 3 completes, for the first time, a kayaking network across the entire B.C. Coast. The Wild Coast 3 provides explorers with everything they need to know to journey along the south coast and east Vancouver Island, from Victoria to Port McNeill. Written from first-hand research, this point-by-point guide, designed for kayakers but usable by anyone on the coast, describes the details, hazards, geography, ecology, history, hikes and attractions of each location. Colorful maps and color photography accompany the text. This book provides information for the following locations: The Gulf Islands The Discovery Islands Sechelt Inlet Johnstone Strait Desolation Sound Knight Inlet Jervis Inlet Broughton Archipelago Quadra Island Queen Charlotte Strait. Kayakers, adventurous travelers, curious tourists and armchair readers alike will find The Wild Coast, Volume 3 to be an indispensable guide to British Columbia's magnificent coast.