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The Branding of Tourist Destinations by
The marketing of tourist destinations requirescontinuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understandingof different tourism products, marketing strategies and destination branding tactics,as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empiricalstudies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations(DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel,tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.
Employer Branding for the Hospitality and Tourism Industry by
Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industryexplores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.
The Next Frontier of Restaurant Management by
The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Tourism Planning and Destination Marketing by
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.
Travel & Tourism Market Research Handbook 2019-2020 by
This handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more. The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.
Explorer Travellers and Adventure Tourism by
This book examines the nexus between exploring and tourism and argues that exploration travel - based heavily on explorer narratives and the promises of personal challenges and change - is a major trend in future tourism. In particular, it analyses how romanticised myths of explorers form a foundation for how modern day tourists view travel and themselves. Its scope ranges from the 'Golden Age' of imperial explorers in the 19th and early 20th centuries, through the growth of adventure and extreme tourism, to possible future trends including space travel. The volume should appeal to researchers and students across a variety of disciplines, including tourism studies, sociology, geography and history.
Futourism by
Tourism is often considered to be a traditional and uninteresting sector while, in reality, it is an extraordinary laboratory for innovation and creativity today. Just think of the sharing economy, the use of big data, technology applied to cultural tourism, and innovation in transport. The authors investigate these areas of experimentation from many different standpoints in order to sketch a map of themes to use for exploration of the sector, and to understand how it is changing. This exploration includes the most trivial things to the most futuristic ones, such as printing baggage to your hotel with a 3D printer or taking a sub-orbital flight to see the earth from a new perspective.
Space Tourism by
There is an unbridged gap between human aspirations to travel into space and the barriers to realizing such dreams. Despite optimistic predictions, a viable space tourism industry has yet to emerge, with only a handful of 'millionaire' space tourists having experienced travel in outer space. Space tourism remains an elusive dream. This is the first comprehensive, multidisciplinary work on the emergent phenomenon of space tourism. Leading specialists from a range of fields cover a wide spectrum of topics including the space history and technology underpinning current developments; space tourists' motivations; and the environmental, social, and legal aspects concomitant with a space tourism industry. The book is unique in its focus on virtual forms of space travel, such as those manifesting in virtual reality, films, and games. The volume takes a nuanced and critical approach to the development of aspirations to leave Earth, stressing the far-reaching implications for the environment and for human life and society on Earth. The book is written in an approachable manner, making it accessible to both academics and the interested general reader. Owing to its interdisciplinary character, it should be of interest to practitioners and teachers across the sciences, humanities, and social sciences.
Special Interest Tourism by
his research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 years on tourists from East Asia and Southeast Asia, the UK, the USA, Australia, Germany, and New Zealand. It introduces students, researchers, educators, tourist bureaus, and tour operators to the demands of affluent tourists from the newly industrialized countries of East Asia and Southeast Asia.
Experiencing Hospitality by
Experiencing Hospitality offers an intellectually stimulating and innovative approach to the study of hospitality. It is ideal for students and academics within both the applied fields of hospitality and tourism studies, and the general field behavioral sciences. This book is also suitable for practitioners in hospitality, leisure and tourism businesses, for whom it provides a provocative and informative guide to understanding and providing hospitality within a commercial context.This stimulating and informative text will appeal to both academics and practitioners, with contributions from leading hospitality experts detailed within its pages. The text draws together forms of thinking and influences from a diverse range of both national and international perspectives. Beyond the immediate hospitality, leisure and tourism programs, this book is relevant to the wider social sciences, geographers, sociologists, anthropologists, social historians, cultural studies academics, as well as those studying refugee and migration flows.
Hotel Housekeeping by
The book entitled Hotel Housekeeping has been written for the students of Hotel Management of degree and diploma courses. It covers the syllabus of housekeeping from WBUT and other Indian universities. This book has eight chapters. Chapter 1 describes the functions of housekeeping department, types of rooms, organization structures, layout of housekeeping department, cleaning agents etc. Chapter 2 deals with floor finishing, wall coverings, Chamber Maid's Trolley, Floor linen room, Cleaning routine, public area cleaning, Bed making, Turn Down Services, Inspection of guest rooms, Daily routine and system with clerical and office, housekeeping control desk, Intra/Inter Department relationships etc. Chapter 3 deals with Textile knowledge, Inventory taking and record keeping, Public Area, Laundering, Stain removal and Linen Control. Chapter 4 deals with H.R. aspects of training and hiring of staff, Job descriptions along with knowledge of First Aid, Safety etc. Chapter 5 consist of interior decoration, colour, lighting, flower arrangements, Horticulture along with layout considerations of rooms, guest amenities in hotel etc. Chapter 6 deals with planning aspect of housekeeping related to building rooms, suites, lounges, landscaping, energy conservation, eco-friendly concept along with Linen, uniform and tailor room with their associated functions. Chapter 7 deals with Types of Hotel and Hotel Chain Association. Chapter 8 describes Rules on Ground Floor and Housekeeping Supervision, practices, hazards, responsibilities and outdoor housekeeping.
Hotel Life by
What is a hotel? As Caroline Field Levander and Matthew Pratt Guterl show us in this thought-provoking book, even though hotels are everywhere around us, we rarely consider their essential role in our modern existence and how they help frame our sense of who and what we are. They are, in fact, as centrally important as other powerful places like prisons, hospitals, or universities. More than simply structures made of steel, concrete, and glass, hotels are social and political institutions that we invest with overlapping and contradictory meaning. These alluring places uniquely capture the realities of our world, where the lines between public and private, labor and leisure, fortune and failure, desire and despair are regularly blurred. Guiding readers through the story of hotels as places of troublesome possibility, as mazelike physical buildings, as inspirational touchstones for art and literature, and as unsettling, even disturbing, backdrops for the drama of everyday life, Levander and Guterl ensure that we will never think about this seemingly ordinary place in the same way again.
The Spirit of Hospitality by
The Spirit of Hospitality takes readers on a journey of passion for purpose that empowers the missing ingredients of hospitality into a proven leadership style that works. Time has sped up to the point where technology has surpassed the last few thousand years by only a generation. What happened to kindness, humility and the human touch vs. having our face buried into a laptop or IPhone? A life dedicated to excellence does not come by chance, or with age, but by choice and commitment. Larry Stuart strives to give The Spirit of Hospitality to others who are called to a life of prosperity and significance. He provides the tools, attributes and real-life examples of what works when it comes to serving up a memorable guest service delivery and describes the necessary ingredients of hospitality. There is hope only if individuals bring back the missing ingredients of kindness, humility, integrity, encouragement, generosity, team and accountability. Only then is the spirit of hospitality empowered to provide the right leadership approach in building relationships to a new level of expectation, and allows those who embrace that spirit to accomplish whatever they strive to achieve.
Cultural Tourism by
Cultural Tourism explains the readers about the kind of tourism that is mainly based out of the various cultures and attracts the travelers and tourists based on their interest in knowing about and exploring different cultures across the globe. This book also discusses about the cross-cultural behavior of the people and its effect in tourism, the relation of cultural tourism to the heritage sites, the participation of community and their empowerment to bring tourism to their areas, the marketing of various kinds of cultures and management of environment in the cultural tourism.
Indian Detours by
With tourism becoming the largest single sector of the global economy it cannot but impact traditional societies in many ways, both detrimental and beneficial. Nowhere is the history of the tourist encounter between Native peoples and Euro-Americans as long and as intensive as in North America. From the 1870s transcontinental railroads and shipping routes along the Pacific coast opened up the North American West for travelers, wishing to get to know the spectacular country and its Native peoples. Leisure travelers came in rapidly increasing numbers, first from the United States and Canada, soon also from Europe, and more recently from Asia. This volume is the result of the "North American Indian Tourism" sessions organized during the 2014 (European) American Indian Workshop held in Leiden, the Netherlands, from May 21-25. The conference was hosted by the University of Leiden and the National Museum of Ethnology (Rijksmuseum voor Volkenkunde; now: National Museum of World Cultures). Most contributions address developments from the late nineteenth century to the present. The majority of the articles focus on the Greater Southwest, but the Natives peoples of the Great Plains take central stage in several contributions. Topics include: travels by Native Americans to Europe, the variety of encounters between Dutch travelers and tourists and Indians in Arizona and New Mexico, the role of the Indian casino industry, the production and consumption of Indian arts and crafts, tribal tourism policy, and the role of museums and tourism in the staging of Indian exhibitions. Contents Communicating Across the Red Atlantic. Early Native American Tourism and the Question of Agency Birgit Däwes Native American Detours and the Quest for Authenticity. Dutch Tourism, Collecting and Research in the American Southwest Pieter Hovens Collecting Souvenirs. The Alphonse Pinart Collection of Pueblo Curios Eloïse J. Galliard Going West. The Grand Tour of Ludolf Gratama and Johanna Schultz van Haegen (1928) Mette van der Hooft Casino Tourism in Northern New Mexico. Pueblo Indian Casinos as Capitalist Ventures in a Traditional Setting Susanne Berthier-Foglar One Type of Boundary[ies]. Native American Jewelry and Santa Fe Indian Market Bruce Bernstein Economic Development and Self-Representation. An Example of Tribal Tourism on the Northern Plains Markus H. Lindner Artifacts, Museums and Tourism. A De-Reterritorialized View Maaike de Jong and Alexander Grit
Pandas to Penguins by
Perhaps nothing about nature calls to us as deeply as wild animals. To see an enormous whale leaping out of the water, the eerily human eyes of a gorilla, or the comical waddle of a penguin; to hear the ethereal howl of a wolf or majestic roar of a lion--these experiences change us. Around the world, animal populations are threatened by loss of habitat, pollution, climate change, overhunting, and poaching--and yet wildlife-based tourism is growing rapidly and makes up as much as forty percent of the worldwide tourism industry today. In Pandas to Penguins, nature journalist Melissa Gaskill profiles twenty-five species and one endangered ecosystem, highlighting local ecofriendly travel outfitters operating in the area for those seeking out their own enriching personal experience with wildlife. She provides basic information about each animal's behavior and biology, descriptions of the threats they face, and maps, photographs, and first-person accounts of wildlife watching. Each species meets three basic criteria: 1) some level of risk to its survival, 2) a reasonably accessible habitat where travelers have a chance to view the animal in the wild in its natural setting, and 3) responsible tourism that directly benefits the animal or its habitat. More than a wildlife bucket list or an exhortation to "see them before they're gone," this guide is intended to identify wildlife experiences that can be life changing for people as well as animals. Extinction is tragic but not inevitable. We can all do something to make a difference, and Pandas to Penguins is an important resource for adventurers and armchair travelers alike.
Climate Change and Tourism by
Climate Change and Tourism examines various aspects of ClimateChange and Tourism including an extensive historical overviewof Climate Change & Tourism and related issues. It includesimportance of climate in the tourism industry, impact of climatechange and a detailed study on global warming. Provides thereader with insights into the development of its history, so as tounderstand the policies and practices to monitor climate changeand tourism.
Disaster Planning and Preparedness in the Hotel Industry by
Disasters experienced by the hospitality industry have steadily increased over the past few decades, and the industry has emerged as one of the most vulnerable businesses to disasters and emergencies, with a wave of catastrophic events striking it in recent years. Disaster management has become a vital tool as key industry players seek ways to cope with these unexpected events. Disaster Planning and Preparedness in the Hotel Industry reveals that a majority of hotels are not financially capable to prepare and train personnel, and unable to afford financing activities or disaster and emergency preparedness plans and programs. Furthermore, it finds that although emergencies bring about trauma and hardship in hotels, they are at the same time establishing a re-engineered life cycle. The book goes on to suggest that for hotels to be well managed and adequately prepared for emergency, all stakeholders should be engaged in removing setbacks and barriers to effective disaster and emergency management and planning. It concludes that Jordanian hotel managers and stakeholders should establish a well detailed emergency planning and preparedness schedule and outline details of the collaborative management plan for emergency cases. By identifying major emergencies that have occurred in the hotel industry; investigating hotels' preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers and scholars on how to read, manage, and overcome the impact of emergencies in the hospitality industry.
The Future of Airbnb and the 'Sharing Economy' by
This book deconstructs the 'sharing' marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the 'sharing economy' and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.